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MPAGENCY MARKETING - FZCO
Building A1, Dubai Digital Park
Dubai Silicon Oasis
Dubai , U.A.E

Formula 1 X Swiss Yachts

In collaboration with Swiss Yachts, MP-Agency has not just orchestrated an event; we've engineered an immersive brand experience. Our tailored strategy, precision execution, and creative prowess have set a new course for how luxury yachting intersects with the world of high-stakes racing. Your brand could be the next to sail into uncharted waters of success with us at the helm.

Service

Social Media Management, Photography, Film, Strategy, Consulting, Branding, Planning

Client

Swiss Yachts

Year

2023

Introduction

At the zenith of motorsport luxury, Mainhattan Productions proudly presents the Formula 1 X Swiss Yachts collaboration, a project that transcends traditional marketing boundaries. Anchored in the heart of Abu Dhabi’s Yas Marina during the Formula 1 finale, our campaign steered the Swiss Yachts brand into the spotlight with a full spectrum of digital and live event services.

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Project Scope

Our comprehensive strategy unfolded a bespoke website tailored for yacht chartering experiences, combined with a robust advertising campaign. We navigated Swiss Yachts through the tides of social media, steering a course of engaging live postings and interactive content that captured the pulse of the event.

Execution‍

With the roar of F1 engines as our backdrop, we orchestrated an intricate symphony of media - from the visceral energy of our event trailer videography to the timeless elegance captured in our photography. Merchandise infused with the spirit of speed and opulence carried our distinctive slogan and branding strategy, ensuring Swiss Yachts' presence was felt both on and off the waves.

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Engagement and Influence

The event unfurled with daily updates, flooding social channels with vivid images and dynamic videos, bringing the thrill of the race and the serenity of yachting to a global audience. The presence of high-profile personalities like Flo Rida, Jonas Blue, and influencers such as Die Geissens, Mo Vlogs, Amir Fotoohi, and Lana Rose, amplified our message, propelling Swiss Yachts to the forefront of the luxury maritime industry.

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Impact

Seamlessly blending Swiss Yachts' vision with the adrenaline-fueled world of Formula 1, we cultivated an environment where opulence meets innovation. Each update, each post, each frame was a crafted touchpoint connecting the brand with enthusiasts worldwide.

Relatd project

Jet Fleet

Graphic Design

Swiss Yachts

Graphic Design

Let's work

Together

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Contact

MPAGENCY MARKETING - FZCO
Building A1, Dubai Digital Park
Dubai Silicon Oasis
Dubai , U.A.E

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